The human alternative to algorithm-driven commerce.
Vendors have products but no sales system. Agents have reach and relationships but no catalog. Panery connects them and records every order and commission.
Panery changes the backend, not the customer habit.
www.panery.org/[orgId]/admin/overview
Why Panery exists
Local selling works because it is personal. It breaks because it is undocumented.
A vendor may have good products but no sales system. An agent may have reach, relationships, and the ability to convert demand into orders.
In most small businesses, one person does everything — makes the product, packs it, delivers it, and somehow has to market it and find customers too.
Panery splits that weight. Vendors focus on what they are good at — the product. Agents focus on what they are good at — the sale. Everyone earns from what they actually do well.
Platform algorithms bury good products. Informal agent sales lack a paper trail. Panery addresses both sides of human commerce.
The promise is simple:
Keep the human sales channel. Remove the operational uncertainty around it.
Discovery
Replace the algorithm with a person.
The old way
You list your product on Amazon, Flipkart, or Blinkit. Your category has 1,500 similar products already listed. The algorithm decides who gets shown. You wait. Nothing happens.
The Panery way
An agent who knows your product category takes it on. They already have the audience — a locality, a community, a customer base built on trust and relationships. They sell. You fulfill. You both earn. No algorithm. No ads budget. No listing rank. Just a person who knows how to sell, selling your thing.
When agents sell your product, every order and commission stays on record.
- No more missed orders in group chats.No more commissions calculated from memory.No more "I thought you said" disputes.
Who uses it
Vendors and agents. One organization when you are ready to scale.
People sign up as either vendors or agents. Whoever creates an organization becomes the owner and can invite others to join.
People with products to sell
Vendors
List products, set stock, service areas, and delivery slots. Fulfill orders from connected organizations and upload settlement receipts after delivery.
People who bring and book orders
Agents
Talk to customers through calls, WhatsApp, or any channel you already use. Book orders into Panery, track commission on your bookings, and approve vendor payment receipts.
The admin role inside an org
Owners
Coordinate a network — manage categories, connected vendors and agents, marketplace visibility, and order health across your organization.
From product listing to completed order
Panery keeps each handoff visible.
- 1
A vendor lists what they can fulfill.
Products, stock, delivery pincodes, and delivery slots belong to the vendor. The same vendor can serve multiple organizations without rebuilding the catalog.
- 2
An agent books demand from real customers.
Customers still order through calls, WhatsApp, or any channel the agent already uses. Panery becomes the system of record behind that conversation.
- 3
The order goes to the right vendor.
The order wizard uses the customer pincode to show matching vendor service areas, then locks the cart to one vendor for clear fulfillment.
- 4
The settlement is tracked after delivery.
For COD orders, the vendor collects from the customer, pays the booking agent directly, uploads the receipt, and the agent approves completion.
Settlement
COD remains familiar. Receipt approval makes it accountable.
Panery currently follows a manual P2P settlement flow. After delivery, the vendor collects from the customer, sends the booking agent commission directly, uploads the receipt, and the agent approves it.
The goal is not to make local commerce feel artificial. It is to make each responsibility clear enough that orders, earnings, and disputes do not vanish into chat history.
Marketplace
Find vendors and agents already working in local commerce.
Panery is not a consumer marketplace — customers never shop here. It is a logged-in directory where orgs, vendors, and agents discover each other and build working relationships.
What a profile can explain
Orgs can describe audience, reach, policies, and category focus.
Vendors can show product direction, tags, and service area.
Agents can show locality, reach, and booking capability.
- FishBakeryVegetablesStationeryDairyMedical suppliesFruitsSpicesMeatPoultryFlowersBeveragesSnacksDry goodsHousehold essentialsCleaning suppliesKitchen supplies
What the product covers
The backend work that usually gets lost between calls and messages.
For vendors
Manage products and availability
Set service areas and delivery slots
Receive orders from connected organizations
Upload settlement receipts after delivery
For agents
Create or join organizations
Book orders for customers
Track commission on personal bookings
Approve vendor payment receipts
For owners
Publish an org marketplace profile
Manage categories, agents, and vendors
See order and settlement status across your network
Keep operations clear as volume grows
Two permanent account types: vendor and agent.
Whoever creates an organization becomes the owner.
Marketplace profiles help orgs, vendors, and agents find each other.
COD and receipt approval stay visible instead of disappearing into chat.
Each role sees only the workflow that belongs to them.
Get started
Vendors sell. Agents bring orders. Everyone earns.
Create a vendor or agent account. Start alone or create an organization when you need a team.
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